90-721, Health Care Marketing

6 units

Prerequisites: None

Delivery Format: On-Campus

Description:
For better or worse, marketing has become a fixture in health care management. Its very existence in health care organizations stimulates emotional discussion. This is generally caused by the many misunderstandings that exist about marketing, in general, and health care marketing, in particular. This course intends to review marketing principles and their application in health care, especially in not-for-profit organizations. In doing so, the course will pay special attention to the Pittsburgh market and local health care deliverers and payers.

Last modified on May 31, 2006