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Dan Rosen

Past Head of Research, Warner Bros. Studios Currently an entertainment research consultant

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Biography

Dan Rosen has worked in the motion picture industry for over thirty years. He began his career at Twentieth Century Fox, as a market research project director. He quickly rose to head the research department at Fox, and then moved to Warner Bros., where he spent many years conducting research projects for the studio’s feature film division.

He worked closely with both the marketing and production sides of the studio, designing and overseeing large-scale projects to aid in understanding how moviegoers choose the movies they see, what they like most and least about the films the studio releases, and how the studio’s films stack up against competitive pictures. He conducted hundreds of studies each year to measure the effectiveness of the studio’s trailers, TV commercials and other advertising materials, and then reported on the real-world impact of these materials when the films eventually appeared in theaters.

He worked closely with production executives and film makers in the pre-release screening process, helping them to shape their movies into their final form, based on careful interpretation and analysis of audience reactions.

He was a key member of the studio’s senior marketing team, and provided viewpoints and strategic thinking on all aspects of the studio’s advertising and publicity campaigns.

After retiring from Warner Bros. in 2005, Dan is currently a consultant to research firms, film makers and marketing professionals.

Prior to entering the movie business, Dan was a research executive specializing in consumer products and packaged goods, helping advertisers develop and maintain effective marketing campaigns.

He has a bachelor’s degree in English Literature and is a member of the Academy of Motion Picture Arts and Sciences.

Education

BA: English Literature: Cal State Los Angeles