Course Number: 90-919
Social Network Methodology
This course prepares the student to analyze social network data. Particular emphasis is placed on how network analysis can be used to address organizational research questions and problems. Topics include: an introduction to and applications of graph theory; measures of centrality and their relationship to power, control and leadership; social influence processes and the SIP paradox; cliques and other clustering methods and their relations to groups in organizations; structural equivalence, generalized equivalence, blockmodeling and their relationship to roles in social systems; relational algebras and structural interdependencies in organizations; models of perceptions of networks and their relationship to motivation and culture in organizations; diffusion of innovations and organizational change. Homework will focus on hands-on experience with each week's topic.