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Course Details

Course Number: 90-919

Social Network Methodology

Units: 12

This course prepares the student to analyze social network data. Particular emphasis is placed on how network analysis can be used to address organizational research questions and problems. Topics include: an introduction to and applications of graph theory; measures of centrality and their relationship to power, control and leadership; social influence processes and the SIP paradox; cliques and other clustering methods and their relations to groups in organizations; structural equivalence, generalized equivalence, blockmodeling and their relationship to roles in social systems; relational algebras and structural interdependencies in organizations; models of perceptions of networks and their relationship to motivation and culture in organizations; diffusion of innovations and organizational change. Homework will focus on hands-on experience with each week's topic.