Course Number: 91-820
The objectives of this course are:
To present a theoretical basis for the application of strategic planning in for-profit and not-for-profit organizations;
To build an understanding of the process, tools and techniques appropriate to strategic planning via readings and case studies;
To provide an opportunity for personal skill development by students' participation in the preparation of the strategic plan; and
To develop techniques for communicating effectively in group settings.
The content of the course includes definition of the basic terms used in strategic planning; concepts, practices, trends and discussions of operational planning versus strategic planning; analysis of factors external to the organization and the organization's internal strengths and weaknesses; setting an organization's mission and objectives; development of alternatives, reviewing options and selecting strategies; strategic plan implementation, strategy evaluation and contingency plans.
Student will work in committees of not more than five to develop strategic plans for local not-for-profit organizations. The workshop segment of the class will be structured to help students progress through their project work. Students will be expected to turn in a written strategic plan and give oral presentations at the end of the semester.
Benefits: Increased competition for not-for-profit funding and services makes strategic planning more necessary than ever. No organization can hope to compete without a solid well planned strategy. In many cases, the very survival of an organization can hinge on whether it is following a strategic plan. In essence, strategic management allows an organization to be more proactive than reactive in shaping its own future; it allows an organization to initiate and influence (rather than just respond to) its environment, and thus exert control over its own destiny. Upon successful completion of this course, students would have gained a thorough understanding and hands on experience to develop and implement strategic plans.
Terry F. Buss