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Course Details

Course Number: 93-826

Fundraising Fundamentals for Arts Managers

Units: 6

This course introduces the distinctive qualities of American philanthropy, and explores the roles and responsibilities you will have as a professional fundraiser or as a staff member in a nonprofit arts organization. In this fundamentals course we will focus on individual donors – their motivations, sources of contributed funds, and new and emerging fundraising techniques. We will discuss legal requirements and ethical considerations that are important to fundraising.

We will scrutinize the development and practical application of the case statement, discuss
effective data management and its effects on the success of your fundraising efforts, and study how to craft and implement a fundraising plan. We will explore the idea of a non-profit
environment in transition, an environment where the fields of arts and culture compete with

social services, education, and global philanthropic needs for a limited pool of dollars; where we are under increasing pressure to make the case for relevance and civic stature; where our funders – whether individual philanthropists, foundations, corporations, or government – have changing and higher expectations around both involvement and accountability.


Mary Navarro