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Course Details

Course Number: 93-856

Business Development

Units: 6

Business Development is the art of maximizing the business potential of an enterprise or intellectual property and works fluidly in conjunction with Sales, Marketing, Finance and Corporate Strategy & Planning. In this business development course focused on Entertainment, students will learn about different media related revenue models, building passionate audiences through customer segmentation and making investment decisions to maximize a portfolio of entertainment assets. Students are encouraged to take the perspective of an owner and operator in the digital age and to think creatively how to succeed in an era of professionally and user created content.

Tripp (Sidney) Wood