Course Number: 95-741
E-Business Management: A Strategic Perspective
The growth of the Internet continues to have a tremendous influence on business. Firms of all types and sizes need to consider it as an integral part of their strategic perspective.
In this course we explore and discuss how companies can leverage e-commerce for performance gains like profitability, market share and improved customer service.
Some of the topics we discuss in this course include business models and frameworks for e-business, Business-to-Consumer (B2C) and Business-to- Business (B2B) markets, supply chain and auctions.
We also provide a brief overview of the key technologies enabling e-commerce on the Internet.
Case studies and guest lectures supplement the lectures. (Some examples of the issues we discuss in the cases include: Microsoft’s competitive disadvantage in Search and Search related advertising; Should LinkedIn enter social networking, or stay clearly focused on the professional market; Analysis of Apple's sustainability in MP3 Players).
*This course uses a course packet or case studies. Students will be charged a fee for the course materials. The fee for these materials will be charged to the student's account.