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Course Details

Course Number: 93-863

Multiplatform Production & Marketing

Units: 3

This course uses real-world case studies to explore how successful multiplatform marketing often relies on production decisions made many months before the launch of a campaign. Nowadays, the best entertainment marketing campaigns combine digital, traditional, and physical promotions. The course highlights the key roles involved in designing such campaigns and the complex inter-departmental collaboration necessary to execute them effectively. It also identifies common elements of great marketing strategies and explores current trends in TV, film, and game marketing.

Faculty:
Lisa Osborne