Course Number: 93-863
Multiplatform Production & Marketing
This course uses real-world case studies to explore how successful multiplatform marketing often relies on production decisions made many months before the launch of a campaign. Nowadays, the best entertainment marketing campaigns combine digital, traditional, and physical promotions. The course highlights the key roles involved in designing such campaigns and the complex inter-departmental collaboration necessary to execute them effectively. It also identifies common elements of great marketing strategies and explores current trends in TV, film, and game marketing.