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Even the data's bigger in Texas.
Carnegie Mellon University's H. John Heinz III College invites you to network with us during SXSW 2012 and learn about our research and education initiatives strategically positioned at the intersection of information systems and entertainment industry management.
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Data Talk, Music & Food
Enjoy an open bar, Texas-syle dinner, and conversation with marketing executives and big data experts from CMU, PepsiCo, the Pittsburgh Technology Council, R/GA, and Thomson Reuters. In addition, CMU Professor Ari Lightman will moderate a panel on the impact big data analysis has on developing winning marketing strategies.
The event will culminate with a performance by the uniquely entertaining Austin band The White Ghost Shivers, a six-piece amalgam of blues, hillbilly swing, country and jazz.
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Where & When
Threadgill's
South 301 West Riverside Drive
Austin, Texas 78704
(Hey, here's a map!)
Sunday, March 11, 5 to 8 p.m. CST
Please RSVP by March 1, 2012
Event sponsor R/GA will be providing Wi-Fi-enabled transportation to the event from the Austin Convention Center. Details will follow for those who register for the dinner.
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Request an Invitation to the Big Data Blowout
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Sponsors
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Carnegie Mellon University's Heinz College
The unique pairing of our two schools, the School of Public Policy and Management and the School of Information Systems and Management, offers an academic experience unlike any other. It prepares students with a unique ability to conduct careful and objective analysis of relevant data, to understand and leverage the power of information technology, and to lead and implement change in managerial and policy contexts. In key areas of the global economy, thought leaders with a unique set of skills at the intersection of policy, technology and management are in great demand. Carnegie Mellon University's H. John Heinz III College is perfectly positioned to develop these leaders.
MISM-BIDA
The Master of Information Systems Management (MISM) degree with a Business Intelligence and Data Analytics (BIDA) concentration is developing an elite set of graduates cross-trained in business process analysis and skilled in predictive modeling, GIS mapping, analytical reporting, segmentation analysis, and data visualization. Students gain hands on experience through coursework and through applied research experiences at Heinz College's iLab working with unique, real-world data sets describing behaviors of people using mobile devices, social and digital media environments, smart transportation and health care services. Labs such as the Living Analytics Research Center and the Center for the Future of Work have been established with support from industrial partners to provide thought leadership in this important domain.
MEIM
The Master of Entertainment Industry Management (MEIM) program provides comprehensive academic, professional and experiential training for entrepreneurial leadership in all screen-based entertainment media. As traditional motion picture, television and video game businesses are merging into an integrated digital entertainment landscape, the MEIM program provides students with the most up-to-date skills to successfully navigate development, production, marketing and distribution practices across all entertainment platforms and screens. The first year of study – at the Carnegie Mellon campus in Pittsburgh - gives students a solid grounding in the quantifiable business and financial management skills they'll need to succeed as executives and entrepreneurs in this rapidly evolving media marketplace. In the second year, students move to Los Angeles to attend classes at the MEIM Center, taught by working Industry professionals.
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Threadgill's301 West Riverside Drive |
H. John Heinz III CollegeCarnegie Mellon University |
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