Ronald Weiers 

	Ph.D., Marketing Research and Analysis, University of Pittsburgh

Professional Experience

Dr. Ron Weiers is an experienced teacher and textbook author in the fields of marketing research and business statistics. He enjoys "making complicated things understandable" and has been the recipient of Indiana University of Pennsylvania’s Distinguished Faculty Award for Teaching. He is the author of Marketing Research, Second Edition, Introduction to Business Statistics, Fifth Edition, and Essentials of Business Statistics. He has served as a marketing, technical and automotive consultant to organizations ranging from the Coleman Company and the U.S. Department of Energy to the Society of Automotive Engineers. He has authored eight automotive books, on topics ranging from repair and maintenance to fuel efficiency and safety.

Dr. Weiers provided the U.S. Department of Energy, National Highway Traffic Administration, and National Public Services Research Institute with research and advisory services relative to the DOE/NHTSA contract for the design and marketing of a National Energy Driving System (NEEDS). He has developed Public Affairs Programs on Urban Transportation, Fuel Efficiency, Vehicle Safety, and Exhaust Emissions for the U.S. Headquarters of the Society of Automotive Engineers, and authored an SAE Public Affairs Report on Automotive Noise Pollution.

Dr. Weiers earned his B.S. in Industrial Engineering at the University of Pittsburgh and his S.M. in Industrial Management from the Sloan School of Management at the Massachusetts Institute of Technology. He later received his Ph.D. in Marketing Research and Analysis from the University of Pittsburgh.

Dr. Weiers is a member of several professional organizations, including the American Marketing Association, the Decision Sciences Institute, the American Statistical Association, and the Society of Automotive Engineers. For additional information about Dr. Weiers and Introduction to Business Statistics 5e, see his website.