Heinz College Events

comScore/Heinz College Innovation in Social Media Analytics Case Competition

comScore and Carnegie Mellon University's H. John Heinz III College are pleased to announce a unique case competition focused on social media analytics…

Social Media ImageBackground: Social media is changing the way brand marketers not only think about how they communicate and engage with customers, but also how they most effectively allocate their media expenditure to optimize their brands’ financial performance. Top executives of the world’s largest brands have recently acknowledged that social media is changing the way they think about their media expenditure. Even though, social media in general (and Facebook in particular) is crucial for brand marketing success, marketers continue to struggle to quantify these paid and earned media exposures and their impact on consumers, whether it’s in terms of their brand awareness, consideration, purchase intent, likelihood to recommend, or even online and offline purchase behavior. This case competition is focused on delivering answers to some of the most pressing questions faced by brand marketers.

About comScore: comScore is a global leader in measuring the digital world and the preferred source of digital business analytics. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.

Meet the Challenge!

The comScore/Heinz College Innovation in Social Media Analytics Case Competition is open to teams of 2-4 master's comScore Logostudents within CMU's Heinz College, Tepper School of Business and School of Computer Science. Students will step into the role of an innovation team that has a limited window to pitch an idea for a new product. Teams will be required to register for the competition (check this page soon for registration details). The case will be distributed only to registered teams. The first 25 teams that register will be allowed to submit 1-page proposals for consideration. From those submissions, the top 5 teams will be invited to create a presentation to pitch their idea to a team of judges from CMU and comScore.

Prize: $5,000, to be divided among the 1st, 2nd and 3rd place teams.


Case Competition Agenda

Friday, March 29, 2013  
Noon Registration Open through Monday (See Registration Form Below)
Tuesday, April 2, 2013  
Noon Case study released via email to selected teams
Wednesday, April 3, 2013  
Noon 1-page proposals due (Proposal link will be sent to selected teams.)
Friday, April 5, 2013  
Noon Finalists announced via email and listed on this page
Saturday, April 6, 2013  
8:30 AM - 8:55 AM (HBH 236) Breakfast for all team members.  Teams leave after breakfast and return to HBH 236 following this presentation schedule:
9:00 - 9:20 AM Ser Hugoro
9:30 - 9:50 AM The Sherlock Squad
10:00 - 10:20 AM Team Eagle
10:30 - 10:50 AM Crescent Analytics
11:00 - 11:20 AM Yaseen-Laura-JP-Devaki
11:30 - 12:00 PM Powerhouse
12:00 - 12:30 PM Judges finalize 1st, 2nd, 3rd place winners.
12:30 - 1:15 PM Teams return to HBH 236. Winners are announced followed by closing remarks from the judges.

Register Now

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