Heinz College Events

MAM Speaker Series Presents: Rick Lester, CEO of TRG Arts

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MAM Speaker Series Presents: Rick Lester, CEO of TRG Arts

Hear Rick Lester, CEO of consulting firm TRG Arts detail how big data and its analytic findings are likely to inform arts management issues in the next decade, including audience make-up, arts advocacy, patron loyalty, pricing and relationships within the larger arts community.

Date: Tuesday, November 27th, 2012
Time: 12:00-1:20 pm
Room: HBH 1502
Capacity: 65

RSVP by: Wednesday, November 21, 2012 at 5pm
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Rick Lester built TRG Arts on a 35-year career in entertainment marketing. Since founding the firm in 1995, Rick and his partners have built TRG into America’s largest consulting company dedicated to arts and culture.

Rick leads TRG’s counsel on patron behavior trends and their impact on patronage and revenue generation for organizations and communities.  His pioneering work in demand management, pricing and cost-of-sale focus in marketing have become industry best practices. Rick's presentations on pricing, arts consumer behavior, and thriving in a tough economy are regularly featured in conferences nationwide.

Early career success leading the marketing programs for the Cincinnati Symphony and The Cleveland Orchestra led Rick to senior leadership positions in the orchestra field. In each organization, Rick helped achieve records for both earned and contributed revenues. He served as a member of the National Endowment for the Arts' Panel for Policy Review, the Pew Charitable Trusts, and the Cleveland Foundation. He holds an MBA from Queens University and a BA in political science from Drury University. He currently serves on Drury's board of trustees. He also serves as Distinguished Visiting Professor of arts management at SMU in Dallas.

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