Faculty Details

Photo of Pedro  Ferreira

Pedro Ferreira

Assistant Professor of Information Systems (Joint appointment with Engineering and Public Policy)

Email: pedrof@cmu.edu
Personal Website


Pedro Ferreira is an Assistant Professor at the Heinz College and at the Department of Engineering and Public Policy at Carnegie Mellon University. His research work focuses on how people use technology to consume experience goods and influence others to do so. These are inextricably linked to how firms behave and how public policies affect market structures. Ferreira’s work focuses on the application of robust empirical identification methods to analyze large datasets obtained from organic in-vivo large-scale network-centric randomized experiments. His research spans two interrelated applied areas -- the impact of information and communication technologies on education and peer-influence and consumption in the media industry. The bulk of his work is on medialytics – using big data analytics to understand the future of the media industry. In addition, Ferreira has also been studying competition, consumer churn and switching costs in telecommunications.


  1. Matos, M., Ferreira, P., Smith, M., “The Impact of Video-on-Demand on Piracy: Results from a Randomized Field Experiment”, forthcoming, Management Science.
  2. Ferreira, P. (2017), “Welfare Changes in the Cournot Setting with an Empirical Application to the Telecommunications Industry”, Journal of Industrial Economics, Vol. LXV, No.1, pp 194-213.
  3. Matos, M., Ferreira, P., Smith, M., Telang, R. (2016), “Culling the Herd: Using Real World Randomized Experiments to Measure Social Bias with Known Costly Goods”, Management Science, Vol. 62, Issue 9, pp 2563-2580.
  4. Belo, R., Ferreira, P., Telang, R. (2016), “Spillover Effects from Wiring Schools with Broadband: The Critical Role of Children”, Management Science, Vol. 62, Issue 12, pp 3450-3471.
  5. Belo, R., Ferreira, P., Telang, R. (2014), “Broadband in Schools: Impact on Student Performance”, Management Science, Vol. 60, Issue 2, pp 265-282. Lead Article.
  6. Matos, M., Ferreira, P., Krackhardt, D. (2014), “Peer Influence in the Diffusion of the iPhone 3G over a Large Social Network”, Management Information Systems Quarterly, Volume 38, Issue 4, pp. 1103-1133.


  1. Belo, R., Ferreira, P., Matos, M., “Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management”
  2. Reis, F., Belo, R., Ferreira, P., Matos, M. “The Impact of Time-Shift TV on TV Consumption and Ad-Avoidance”
  3. Belo, R., Ferreira, P., “Peer Influence in Viral Products: Empirical Evidence from a Large Mobile Network”
  4. Yang, B., Ferreira, P., Matos, M., “The Effect of Shortening Lock-in Periods in Telecommunication Services”
  5. Zhang, X., Ferreira, P., Matos, M., Belo, R., “The Welfare Effects of Recommender Systems: Results from a Randomized Experiment with VoD”
  6. Belo, R., Matos, M., Ferreira, P., “Price Discounts and Peer effects in the Consumption of Information Goods: Results from an In-Vivo Organic Randomized Experiment”
  7. Matos, M., Ferreira, P., “Binge Yourself Out: The Effect of Binge Watching on the Consumption of Media”


5-year BSc, Systems and Computer Science, Specialization in Industrial Informatics
Instituto Superior Tecnico, 1996

MSc, Engineering Policy, Innovation and Management of Technology
Instituto Superior Tecnico, 1999

MSc, Electrical & Computer Engineering and Technology Policy
Massachusetts Institute of Technology, 2002

PhD, Engineering and Public Policy Specialization in Telecom Policy
Carnegie Mellon University, 2004