Vibhanshu Abhishek joined the Heinz College faculty in 2012 as an Assistant Professor of Information Systems. His research focuses on the effect of emerging technologies on consumers' behavior, business strategy and market structure. He is particularly interested in multi-channel coordination and examines issues in multi-channel retail, advertising and pricing. He studies how consumers respond to different forms of advertising and how companies can strategically use new advertising channels to connect with their consumers. He also examines the dynamics of e-commerce platforms like Amazon and iTunes and their interaction with traditional retail channels. With the growth in wearable devices and mHealth applications, he is increasingly interested in understanding the effect of these emerging technologies on consumer behavior and how such devices can be used to improve health ourcomes or reduce healthcare costs.
His research has appeared in top management journals like Operations Research, Management Science and Marketing Science. He is also a recipient of several awards like the ISA-INFORMS best paper award, CIST best student paper award and he was the runner up for the ISS Nunamaker-Chen Dissertation award.
He was instrumental in founding MaestroIQ, a marketing automation startup based on NYC. He works with several companies like McKinsey, the Pirates (go BUCS!), LEGO, Adobe, FICO, IBM and Omnicom and advises several hi-tech startups.
B.Tech., Computer Science, IIT Kanpur
M.A., Statistics, University of Pennsylvania
PhD., Applied Economics and Managerial Science, University of Pennsylvania
E"-book Price-Fixing: Finding the Best Model for Publishers -- and Readers", Forbes, April 25, 2012
"Is agency model beneficial for online shoppers?", Delaware Online, April 29, 2012
Vibhanshu Abhishek, Kinshuk Jerath and John Z. Zhang. Agency Selling or Reselling? Channel Structures in Electronic Retailing, forthcoming Management Science
Vibhanshu Abhishek, Kartik Hosanagar and Peter S. Fader. Aggregation Bias in Sponsored Search Data: The Curse and The Cure, Marketing Science 34(1):59-77 (2015)
Vibhanshu Abhishek and Kartik Hosanagar. Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions, Operations Research 61(4): 855-873 (2013)