Faculty Details

Photo of Beibei  Li

Beibei Li

Assistant Professor of Information Systems and Management

Office: HBH 2118G
Voice: 8-5002
Email: beibeili@andrew.cmu.edu

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Beibei Li joined the Heinz College at Carnegie Mellon University in Fall 2012 as an Assistant Professor of Information Systems and Management. She received her PhD in Business Administration (specialized in Information Systems) from Leonard N. Stern School of Business at NYU in 2012. Beibei’s research interests lie at the intersection between social and technical aspects of information technology. She is especially interested in how new technologies impact individual behavior and decision making. Recently, She has been focused on the emerging digitization of human behavior. In particular, the mobile, web and sensor technologies today allow her to examine not only "what people say" (e.g., social media, word-of-mouth, online user-generaged content), but also "what people do" in both online (e.g., search and click stream, purchase) and offline environments (e.g., physical movement trajectory, quantified self and mobile health, internet-of-things). She is interested in exploring how such large-scale, fine-grained digital traces of individual behavior can help understand the heterogeneity in individual decision making and interactions across channels, and how the knowledge learned from such digitized behavioral traces can help facilitate transformations in various domains, such as healthcare, marketing and finance, and urban transportation. To reach these goals, Beibei applies inter-disciplinary approaches combining econometrics, economic structural modeling, Bayesian modeling and randomized experiments, with crowd-sourcing and machine learning techniques such as text mining, sentiment analysis and image classification.

Beibei’s recent research has been published in Marketing Science, Management Science and several top IS, Economics, Marketing and CS conferences. She is the recipient of the Anna Loomis McCandless Chair Professorship at Carnegie Mellon University in 2015. She is the winner of the Best Paper Award at the 20th International World Wide Web Conference (WWW 2011), Best Theme Paper Award at the International Conference on Information Systems (ICIS 2012), a Google Faculty Research Award, an Adobe Faculty Research Award and a WCAI Research Award from Wharton Customer Analytics Initiative. I am the winner of the Junior Marketing Researcher Award at the Big Data Marketing Conference 2015. I am also the winner of the INFORMS ISS Nunamaker-Chen Dissertation Award , the ACM SIGMIS Best Doctoral Dissertation Award and the Herman E. Krooss Doctoral Dissertation Award in 2012-2013.

Prior to getting her PhD, Beibei held a BS and a MS in Computer Science. She also minored in Fashion Design.


PhD in Information Systems: Stern School of Business, New York University 2008-2012.


  •  Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue. 2013. Forthcoming in Management Science. (with Anindya Ghose and Panagiotis G. Ipeirotis)

  •  Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content. 2012. Marketing Science. (with Anindya Ghose and Panagiotis G. Ipeirotis)

Working Papers

Surviving Social Media Overload: Predicting Consumer Footprints on Product Search Engines.

Surviving Social Media Overload: Predicting Consumer Footprints on Product Search Engines. 2013. (with Anindya Ghose and Panagiotis G. Ipeirotis)