Like the resume, your cover letter is an invaluable personal marketing tool. It should expand on the skills and experiences in your resume, but the letter allows you to advocate more on your own behalf than the resume. While the resume is as objective as possible and almost entirely without tone, the letter conveys your voice, your facility with language, and your specific fit for the position and the firm to which you are applying. As with the resume, the goal is to get the reader to scan your entire document.
How can a cover letter help you secure an interview?
The Heinz College Career Services Cover Letter Guide (.pdf) provides pointers such as a suggested format and strategy as well assample letters, and other resources to help you write a dynamic, compelling cover letter.
Samples and information for a more technically focused search can be found in this additional resource.