Heinz College Researchers Win National Institutes of Health Award

Dec 26, 2012


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Amelia Haviland and Seth Richards-Shubik, professors from Carnegie Mellon University’s H. John Heinz III College, recently received two awards from the National Institutes of Health for their research on Consumer Directed Health Plans and on employer-based wellness programs.

“We’re assessing how program participation and health outcomes respond to differential targeted incentives and examining how this relationship varies by demographic characteristics and prior health status,” says Richards-Shubik.

The Patient Protection and Affordable Care Act (PPACA) has prompted increased promotion of health plan wellness programs. This study can inform how to develop incentives for wellness programs to encourage greater participation.

“We’re looking at structured incentive programs and trying to determine which programs are more effective,” Richards-Shubik said.

Haviland and Richards-Shubik’s award-winning research takes particular focus on financial incentives and their relation to specific health goals, such as targeted blood pressure levels.

The increased focus on prevention and how to best incentivize consumer participation in their own health plan demonstrates the importance of studies like this.

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