Feb 08, 2013
For the second year in a row, Carnegie Mellon University’s H. John Heinz III College has been well-represented at the Sundance Film Festival by way of Roxanne Benjamin, a 2009 graduate of the Master of Entertainment Industry Management (MEIM) program and head of acquisitions for Bloody Disgusting Selects. Benjamin co-produced S-VHS, the sequel to the last year’s V/H/S, and the film sold for more than $1 million at the film festival in Park City, UT, last month.
S-VHS, which is structured around the story of two private investigators looking for a missing person, features a collection of found-footage horror vignettes helmed by seven directors. Magnolia Pictures, the same studio that purchased V/H/S, bought the North American rights.
Benjamin credits Heinz College’s MEIM program for much of the training and knowledge she utilizes in her professional role. She feels MEIM differentiates itself from other programs by offering a comprehensive approach that is both business- and creativity-oriented.
Even with her hectic Hollywood schedule, Benjamin takes time to stay involved as a Heinz College alumna. She regularly participates as an alumni mentor, and she led a professional development panel at Sundance for current MEIM students who made the trip to Park City.
As part of the MEIM curriculum, first year students attend the SXSW Film Festival and Conference in Austin, TX, and second years go to Sundance. This year, the MEIM program hosted an opening night party for Sundance’s New Frontier program, and more than 600 guests attended the event.
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