Feb 11, 2013
NEON, a CMU startup that uses cognitive neuroscience to improve online video clicks, recently welcomed students from Carnegie Mellon University’s H. John Heinz III College Masters of Entertainment Industry Management (MEIM) program. The MEIM students, who have chosen Neon as their capstone project, are looking at the ways in which Silicon Valley and Hollywood meet and interact.
Founded on research conducted in the Center for the Neural Basis of Cognition, a joint program between CMU and the University of Pittsburgh, Neon is one of the first companies to use cognitive and brain science to increase audience engagement for online video publishers. Using research that shows how visual perception unconsciously affects preferences, the Neon team is developing a Web-based software service that automatically selects the most visually appealing frame from a stream of video to be used as the thumbnail. Thumbnails — the entry point for a Web user to interact with a video — are becoming more important to video publishers as the number of online videos continue to increase.
From NEON’s blog post about the MEIM visit:
By choosing Neon for their Capstone Project; Justine Patrick, Ashley Porter and Alyssa Connelly are straddling two worlds - Hollywood and Silicon Valley; aka Technollywood.
With everyone turning to their tablets, mobile devices and laptops to consume content; Neon is fascinated by this new world developing. Therefore having these entertainment industry experts sitting alongside software engineers, scientists and business brains, working together to understand this new space, was refreshing. Different perspectives from different industries is the first step to redefining this space effectively.
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