MAM - GIOCA with the University of Bologna, Italy

Carnegie Mellon University’s Heinz College offers a double-degree masters program in Arts Management with the University of Bologna, Italy. This partnership is the only initiative of its kind focusing on global cultural management. The program combines the strengths of Carnegie Mellon's rigorous approach, focused on applied management theory and skills, with the University of Bologna's interdisciplinary approach that allows students to understand global operational issues as they relate to the artistic dimensions of cultural institutions.

Over 28 months, equaling six academic terms, students will earn both a Masters in Arts Management (MAM) from Carnegie Mellon and a graduate degree in Innovation and Organization of Culture and the Arts (GIOCA) from the University of Bologna’s School of Economics.

Listen to an audio interview about the MAM-GIOCA dual degree with MAM faculty member Jerry Coltin and GIOCA program coordinator Federica Onofri (.mp3) >>


"As a MAM/GIOCA student, I learned not only the practical, but also the theoretical aspects of management. The difference between theory and practice is the same as between saying and doing, or more generally between why and how. Ultimately, a tool is only as good as the idea you have, and having the wonderful opportunity to study in both contexts gave me tools and ideas. I know that my experience as a MAM/GIOCA forms the bedrock of my future practice."

--Patrick Waldo, MAM/GIOCA '12
Management Consultant
Southwest Alternate Media Project

Program Logistics

The joint degree program is designed to be completed within 2.5 years.

1st Year (September-June): During the first year, students study at at the University of Bologna's Italy taking the standard first-year curriculum (listed below).

2nd Year (August-May): The second year invloves full-time study at the Heinz College's Pittsburgh campus taking a combination of required and elective courses (listed below).

After May, students can complete their required internship either in US or elsewhere globally. At the completion of their summer internship, students return to the Pittsburgh campus in August for one more semester of coursework and graduate in December. Please see the below table for more details.

Year School Semester Full-time Tuition* Scholarship Eligible? US Federal Financial Aid Eligible?
University of Bologna, Italy Fall - Coursework Bologna tuition Yes - from Bologna No
Spring - Coursework Bologna tuition
Heinz College - Pittsburgh Fall - Coursework CMU tuition Yes - from CMU Yes
Spring - Coursework CMU tuition
Heinz College - Pittsburgh Fall - Coursework
Systems Systhesis
CMU tuition Yes - from CMU Yes
UNIBO & CMU Graduation

*Tuition is set by each institution independently. Please see here to get Bologna's current tuition rates and here for Carnegie Mellon University's current tuition rates.

Financial Aid and Scholarship:

For their first year of studies in Italy, MAM-GIOCA students may apply to receive scholarships from the University of Bologna. Students are not eligible for federal financial aid for their first year in the dual degree program. In the second and third years, students can apply for financial aid (federal work study, federal and private loans) through Heinz College.

For scholarships and fellowships for their first year, students are able to apply to University of Bologna directly. For more information on University of Bologna's scholarship, please contact Federica Onofri at

Scholarships/Fellowships from Carnegie Mellon University for the second and third years will be awarded to students at the time of admission. The awarding of the merit-based scholarships/fellowships is based upon the same factors as the admission decision (test scores, transcripts, recommendations, previous experience and fit for program). No additional application materials are required for consideration.   

University of Bologna - GIOCA Coursework

Regional Cultural Policies
Laboratory of Management of the Film Industry
Analytical Customer Relationship Management
Urban Planning and Development
Cultural Economics
New Public Management
Law and the Arts
Heritage, History and the Issue of Managing
Critical Studies and Arts Management
Knowledge Management in Arts Organizations
Managing Networks in the Arts
Project Management for Arts Organizations
Laboratory of Management of the Visual Arts
Laboratory of Management of Performing Arts
Laboratory of heritage and Arts Management

Laboratory of Museums and Other Scientific Institutions
Sociology of Territory and Culture
Law and Economics of New Media
Reporting, Budgeting and Business Planning
Laboratory of Music and New Media
Art Appreciation
Museum and Scientific Institutions

Carnegie Mellon Sample Coursework Schedule

Fall Semester


Spring Semester

Cultural Economics
Empirical Methods (Statistics)
Creative Enterprises: Structures and Governance
Creative Enterprises: Management Systems and Practices
Principles of Marketing
Database Theory and Practice for Creative Enterprises

TOTAL: 54 units


Financial Analysis
Museum Operations (if Exhibitions)
Planning and Managing Performing Arts Programming (if Perf. Arts Org.)
Arts Marketing and Public Relations
Tech Planning and Implementation
Fundraising Fundamentals
Sponsorships and Grants: Strategies and Practices
Electives - 12 units

TOTAL: 48 units

Summer Internship

Fall Semester


Systems Synthesis (thesis)
Exhibitions Management
Performing Arts Organizations: Business Models and Management Issues
HR Management in Creative Enterprises
Business English (or) Professional Writing
Organizational Design and Implementation
Strategic Presentation Skills

TOTAL: 48 units




Possible MAM-GIOCA College of Fine Arts Elective Courses

Research Seminar in Arts Management & Technology
Arts Facilities Management
Dealers, Galleries and Auction Houses
Aesthetics and Critical Judgment
Exhibitions Management
Cultural Policy Seminar
Performing Arts Organizations: Business Models & Management Issues
Museum Operations
Planning and Managing Performing Arts Programming
Entrepreneurship in Creative Enterprises
Arts in Education
Public Art
Managing Cultural Heritage: Identity and Sustainability
Cultural Policy and Advocacy in the U.S.
Audience Engagement and Participation
CFA Elective (approved by MAM Committee)

Possible MAM-GIOCA Heinz College Elective Courses

Women in Public Policy
Urban Development
Accounting & Control for Nonprofits
Real Estate Development
Advanced Negotiation
Ethics and Public Policy in a Global Society
Media and Public Policy
Sustainable Community Development
Desktop Publishing
Foundation of Social Entrepreneurism
Program Evaluation
Organizational Change
Conflict Resolution
Acting for Management
Geographic Information Systems (GIS)
Strategy Development
Project Management
Measurement and Analysis of Social Media
Creating Results Oriented Programs
Survey Design
Market Research
Interactive Marketing


Students interested in the dual degree program apply for admission by submitting their application to Heinz College (selecting the MAM program and the MAM-GIOCA dual degree track). Prospective students are not required to submit a separate application to the University of Bologna. Students interested in a semester exchange/study abroad (not the double degree) as part of their experience as a traditional MAM student should apply to the MAM program, MAM Two-Year track. University of Bologna students interested in studying for one semester in Pittsburgh, please Click Here for more information.

Students must successfully complete their first year of study at the University of Bologna’s GIOCA program to be eligible to continue in the dual degree program in Pittsburgh for years two and three of the program. Details regarding the application process can be found here:

Additional questions specific to the GIOCA degree program and the University of Bologna can be found here:

Any additional questions can be directed to:

Kathryn Heidemann
Director, Master of Arts Management Program
Telephone: 412.268.8930

If you would like to make an appointment to meet with Kathryn, or speak with her on the telephone about the MAM Program, please do not hesitate to contact Ross Reilly at 412.268.6706 or Mr. Reilly will schedule a time convenient for all involved.