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Symposium on Arts Management and Innovation
Register NOW for the Symposium!
Schedule at a Glance:
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9:45-10:00 |
Registration/Check In and Coffee (HbH Lobby) |
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10:00-10:10 |
Welcome/Remarks (HbH 1000) |
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10:15-11:15 |
Concurrent Sessions A (HbH 1502 and HbH 236) |
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11:25-12:25 |
Concurrent Sessions B (HbH 1502 and HbH 236) |
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12:35-1:35 |
Keynote Presentation by Doug McLennan (HbH 1000) |
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1:45-2:45 |
Concurrent Sessions C (HbH 1502 and HbH 236) |
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2:55-3:55 |
Concurrent Sessions D (HbH 1502 and HbH 236) |
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4:00-5:00 |
Heinz College Alumni Happy Hour (HbH Lobby) |
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5:00-8:00 |
Free time in Pittsburgh / Optional site visit to Future Tenant or Braddock |
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8:30-11:00 |
25th Anniversary Celebration Cruise*(Gateway Clipper, Station Square) *A shuttle bus will depart HbH at 7:45 and return at 11:15 pm) |
Please note rooms and times are subject change
Presenters and Session Information
10:15-11:15 Concurrent Sessions A
Putting Community and Audience Engagement First in Your Programming
Presenter: Brad Carlin (MAM’06), Managing Director, Fusebox Festival
Location: Hamburg Hall 1502
There is a chicken/egg question for performing arts organizations. Are your community and audience engagement programs designed to support your artistic programs or the other way around? In this session, Fusebox Managing Director and 2006 MAM alum Brad Carlin will share innovative and simple approaches to audience engagement before and after events. The session will also be an open conversation about the role arts organizations play (or don’t play) in fostering conversation between audiences, artists, and our communities.
Building Communities through Arts: A Case Study of Community Development in Braddock, PA
Presenter: Jeb Feldman (MAM’05), Founder/Director, UnSmoke Artspace and Deputy Mayor of Braddock
Location: Hamburg Hall 236
In this session, Jeb Feldman will offer an overview of history of Braddock, Pennsylvania and the efforts to revitalize one of the region's poorest communities. It will primarily focus on how the arts are tied to the extensive community-building efforts. It will be followed by a discussion about what role the arts can play in revitalizing any area, re-energizing spaces, changing perceptions and opening up opportunities for poor communities in any region.
11:25-12:25 Concurrent Sessions B
Crisis Communication in a Social World
Presenter: Cara (Weiser) Posey (MAM’04), Chief Marketing Officer, Speakerfile
Location: Hamburg Hall 236
What will you do when you company's reputation depends on your reaction? In 2012, companies need to have crisis communications plans in hand for many different types of situations. More crucial than ever before is the need to understand the impact social media has on crisis communications. This session will help you understand the key tips you need to know to be prepared, as well as how to avoid common mistakes that happen when a crisis happens to your company.
Opening a Performing Arts Center: Benchmarking and Leading with a Master of Arts Management Skill Set
Presenter: Patrick Donnelly (MAM’03), Director of Theater Operations, Kauffman Center for the Performing Arts
Location: Hamburg Hall 1502
Organizational planning for the Kauffman Center for the Performing Arts began well prior to its Kansas City groundbreaking in 2006. Conversations about building design and capital fundraising quickly turned to the operational needs of the center. With three resident companies, multiple presenters of touring entertainment, and many local renters all eager to use the new performance spaces, the list of questions posed quickly grew too long to manage without the qualitative and quantitative skills acquired from the Master of Arts Management program at Carnegie Mellon University.
12:35-1:35 Keynote Presentation and Lunch
Keynote Lunch Lecture by Doug McLennan, editor of ArtsJournal
The Excellence Problem
Engaging with Innovation
Every arts organization in America is talking about engagement and excellence. The old definition of audience engagement? You make something and I respond. But social networking has changed expectations. Our attention is currency, worth more the more we share. Sharing and interaction are now an essential part of the cultural experience for many people, part of the very definition of excellence. Sharing means we’ve decided to invest in what we find meaningful. So: the value of new-definition engagement is not so much to get feedback as it is the ability to tap into the creative energy of a community. For all the talk about inclusiveness and outreach, the arts are actually behind businesses in innovating around engagement. American business has discovered that customers/community aren’t just a market, they can help do things a company can’t do on its own.
1:45-2:45 Concurrent Sessions C
Game Mechanics: Harness Gamification to Drive Patron Engagement
Presenter: Andre Bouchard (MAM’13), Senior Associate, Technology in the Arts
Location: Hamburg Hall 1502
Everyone Wins! Explore game dynamics and their applications in development and marketing for nonprofit organizations. This session will help you learn simple gamification concepts and tools aimed at inspiring greater levels of involvement for patrons and audiences.
Contracting and Engaging Performing Artists in Today’s Economy
Presenter: Samantha Pollack (MAM’04), Director of Programming, Washington Performing Arts Society
Location: Hamburg Hall 236
How can presenters and artists work together to share the financial risk and go beyond the “mainstage” performance? With arts organizations supplementing or even supplanting music education in some schools, how can an artist’s visit have a 360-degree impact on not just the organization, but on the greater community? This session will cover some of the changing realities arts managers face in engaging performing artists, both from a contractual standpoint as well as a content standpoint.
2:55-3:55 Concurrent Sessions D
Custom Made: Building Philanthropic Partnerships with Corporations
Presenters: Jocelyn Malik (MAM’03), Major Gifts Officer, Carnegie Mellon University; Melinda Hungerman Johnson (MAM’01), Assistant Director of Major Gifts, Carnegie Mellon University; Stefanie Mathew (MAM’99), Director of Development, Foundation for the National Archives
Location: Hamburg Hall 236
Now that cause marketing has become the expectation of consumers, how can arts organizations remain competitive in a landscape increasingly saturated with charity partnerships? Join us as we look at three case studies that illustrate the importance of thinking creatively in building philanthropic partnerships with corporations.
Planning Effective Community Engagement and Meaningful Social Media Interactions
Presenters: Brenda Lee Johnston (MAM-GIOCA’13), Executive Director, Schauer Arts & Activities Center; Elliott Mower (MAM’12), Assistant Director of External Affairs, Pittsburgh Public Theater; Thomas Hughes (MAM’12), Marketing and Special Events Associate, Attack Theatre
Location: Hamburg Hall 1502
In part one of this session, Brenda Lee Johnston will present best practices, useful tips, and a how-to guide to creating a community engagement plan for your organization based on her research as the Graduate Community Research Intern for Nina Simon at the Santa Cruz Museum of Art and History. In part two of this session, Elliott Mower and Thomas Hughes will focus on how to translate the personality, culture, and quirks of your brand through social media including: digital altruism and community building, brand humanization, building trust in an organization's voice, and basic etiquette for online environments.