MEIM Mission Statement

The mission of the Master of Entertainment Industry Management (MEIM) Program is to prepare the next generation of successful executives and entrepreneurs for leadership in Film, TV & Video Game Production, Entertainment Marketing, Music Management and Business, and Content Distribution across all entertainment media platforms and screens.

MEIM supports its students by instilling critical thinking, encouraging professionalism, integrity, business ethics, and promoting career development skills to benefit graduates throughout their career. MEIM is a joint program between the Heinz College of Public Policy and Management and the College of Fine Arts and balances both a world-class policy and management curriculum along with entertainment experiential learining opportunities.

Students in the MEIM Program learn to:

  • Understand and employ the theoretical foundations of entertainment industry management;
  • Apply effective leadership tools, skills and techniques;
  • Investigate and study the entertainment industry through theoretical and applied research;
  • Function effectively in collaborative, team and project-based environments for media production, entertainment marketing and business development; and
  • Operate efficiently in a connected, networked professional setting.

The MEIM Program supports its students through:

  • Individual attention to the needs and aspirations of all students;
  • A culture that nurtures a personal commitment to serve the industry; and
  • An academic community that values diversity; promotes creative thinking and encourages ethical behavior.