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External Relations: Fundraising & Individual Giving


Units: 6


This course introduces the distinctive qualities of American philanthropy, and explores the roles and responsibilities you will have as a professional fundraiser or as a staff member in a non-profit arts organization.  In this fundamentals course the focus is on individual donors - their motivations, sources of contributed funds, and new and emerging fundraising techniques, although we will also explore the broad philanthropic landscape as a whole. Additional topics include legal requirements and ethical considerations that are important to fundraising, effective data management and its effects on the success of your fundraising efforts, solicitation strategies and effective communication with donors, and the principles of donor centered fundraising. We will explore the idea of a non-profit environment in transition, an environment where the fields of arts and culture compete with social services, education, and global philanthropic needs for a limited pool of dollars; where we are under increasing pressure to make the case for relevance and civic stature; where our funders - whether individual philanthropists, foundations, corporations, or government - have changing and higher expectations around both involvement and accountability.

Learning Outcomes

By the end of this course students will understand the basic principles of a number of specific topics in fundraising.

Prerequisites Description