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Joe Cuello

Joe Cuello


Head of Strategy and Operations at 1iota Productions

Joe Cuello has worked in Technology and Entertainment in various capacities for 20 years. He is currently Head of Strategy and Operations at 1iota Productions.

Joe is currently Head of Strategy and Operations at 1iota Productions, the premier audience procurement and research company serving Film/TV/Sports. Previously Joe was CEO at Silver Logic Labs translating cutting edge biometric testing into actionable predictive outcomes. Beginning in 2014, Joe worked as Chief Creative Officer of Tunecore. In this role, he oversaw all Marketing and also directed the operations of TuneCore Music Publishing Administration, which helps songwriters collect 13 different composition royalties from over 60 countries. Joe also established Tunecore/Believe’s US label services operations with his first signing, “Fantastic Negrito” winning the best Contemporary Blues Grammy in 2016.

Joe has worked with independent artists over a 20-year stretch. As a Senior Vice President, during his decade-long tenure at MTV, he established the Creative Music Integration Department, which was responsible for music across all programming. In addition, he launched promotional campaigns that introduced emerging independent artists to the MTV audience. Joe is currently an adjunct professor at Carnegie Mellon University’s Master of Entertainment Industry Management program. He holds a M.A. Ed. from Azusa Pacific University and BFA / Painting and Drawing from University of North Texas.

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