Media and Marketing Strategist; Principal, Kevin Stein Consulting
Kevin Stein is a media and marketing strategist focused on designing and implementing multi-channel brand platforms.
He also works as a social media coach for senior management in a wide variety of verticals including entertainment, PR, tech, petroleum, cosmetics, and beverage industries.
In addition, Stein has a history of successful business and content development in both traditional and digital media, with specialization in social media and search as well video marketing. His unique background includes network, cable, and syndicated television and film, both as a producer for Paramount, Columbia Pictures, and VH1, and with senior management experience as Vice President of Original Programming at HBO, Director of Late Night Programs and Interim VP of Specials at CBS Entertainment, and at King World Productions as Vice President of Development.
His specialty is enabling clients to build digital broadcast platforms featuring media-rich content, promotions, and social campaigns. These programs are created to ensure that brand product launches, IP offerings, events, and news are optimized across traditional search engines as well as social networks, and are strategically targeted to create value and reach fans, audiences, users, and customers on their favorite devices, wherever they are.
Stein’s marketing agency experience includes his role as GM for DMI Music Media and Marketing Solutions and CSO for Buzztone, a digital and experiential agency, where he worked with brands like AARP, Mattel, Johnson & Johnson, Bacardi, Subway, SAKS Fifth Avenue, The Gap, BP, and Showtime. His work also includes consulting for DreamWorks, YouTube Nation, AOL, Sony Computer Entertainment, SEGA, Time, Immersion, Ovation TV, and Microsoft, and has long established him as a digital expert for web, mobile, game, and youth cultures. Recently, he has consulted on business development, social media marketing and search optimization for Disney, Relativity Media, the New York City Board of Education, Wavefront Technology Solutions, The Total Learning Research Institute, DrinkTeck, and Saatchi & Saatchi.
He co-authored a classic history of rock and roll for Rolling Stone and Dell, and his productions include work for MTV, VH1, The Who, PBS, the Jimi Hendrix Estate, PRI, NBC Sports, CBS News, the Zappa Family Trust, CPB, Bob Dylan, Paramount, and Columbia Pictures.
Stein studied English Literature and Cultural Anthropology at Boston University, which led to fieldwork in Brazil for the World Health Organization. He followed with graduate work in Clinical Psychology at Swarthmore College and Harvard University. His teaching experience includes Harvard Alumni College, Cal Arts, and various media studies courses at California State University, and lectures on the future of entertainment, music, television, social media, and search for USC, UCLA, and Carnegie Mellon’s MEIM Program. He most recently lectured at the British Museum on the anthropology of business culture.
His non-profit accomplishments include helping to launch NASA’s Challenger Center For Space Science Education, and co-founding the Jimi Hendrix Foundation, which he ran from 1994-96, as well as co-founding Antioch University’s Bridge Program based on the Community Humanities Education Project at Bard College.