Course Catalog
Strategic Communication for Arts & Entertainment Management
93-877
Units: 12
Description
This course strengthens advanced writing and speaking skills for leadership roles in museums, galleries, performing arts organizations, and entertainment enterprises. Students learn to develop strategic, data informed communications tailored to diverse stakeholders. Through focused practice in structuring information, crafting accurate and persuasive narratives, designing purposeful visuals, and presenting with confidence across in person and remote settings, students refine their written, visual, vocal, and nonverbal communication styles. The course also addresses media engagement and the responsible use of generative AI. Collaboration is a key component of the course, supported through small-group exercises, critique, and team presentations. By the end of the semester, students are prepared to produce polished professional documents and deliver strategic presentations that support decision-making.
Note: This course assumes proficiency in English grammar. Numerous resources for improving English skills are available through CMU.