Senior Director of Content and Product Strategy, CBS Interactive
Erin Franzman is a longtime digital-media executive who has a firsthand view of how print, television and online have converged.
As the Senior Director of Content and Product Strategy at CBS Interactive, Franzman oversees digital and social-media experiences for shows like NCIS, Madam Secretary and The Good Wife. Prior to working at CBS and starting her own social-media consultancy, Franzman was Content Director at leading New York social-media firm Big Fuel, working with HBO to create social campaigns for shows like The Newsroom and GIRLS. Her work as Director of Interactive Programming at Madison Square Garden was nominated and won multiple New York Emmys, and she was also Managing Editor of AOL’s city guides. She started her career at alternative-weekly newspapers, including New York Press and Seattle’s Stranger, where she was the music editor, and her freelance writing and photography have been published in the New York Post and Los Angeles magazine.