Cheryl Platz

Cheryl Platz is an internationally renowned designer, author, and actress best known for her work on cutting-edge games, products and platforms including Amazon's Alexa, the Echo Look, the Sims family of games, the Riot Games platform and 2XKO, Marvel Strike Force, and Microsoft's Azure platform. She is the creator and host of Enduring Play: A Game Development Podcast and author of The Game Development Strategy Guide: Crafting Modern Video Games That Thrive (Rosenfeld Media, 2025) and Design Beyond Devices: Creating Multimodal, Cross-Device Experiences (2020). She is currently Creative Director for the Game Studio at The Pokémon Company International, focused on Pokémon TCG Live - past employers include Riot Games, Scopely, Electronic Arts/Maxis, Amaze Entertainment/Griptonite Games, Microsoft, Amazon, and the Bill and Melinda Gates Foundation. Cheryl is also owner of design education company Ideaplatz, LLC, through which she has delivered original design talks, keynotes, and workshops around the world.

Prior to her current role, Cheryl was Director of XD for Marvel Strike Force at Scopely, Inc. She was also Director of User Experience for the Player Platform at Riot Games (home of League of Legends, VALORANT, and Arcane). She led a team committed to providing a coherent cross-device experience for millions of players worldwide. Cheryl’s video game career started with several years working on some of the most influential games in history, including an expansion pack for The Sims (original) and guest writing for The Sims 2.