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External Relations: Fundraising and Institutional Giving


Units: 6


Building on the fundamentals introduced in External Relations: Fundraising and Philanthropy (93-826) this course examines how fundraising theory works practically to support sponsorship programs and grant activities in nonprofit arts organizations of various sizes. The course will begin with a discussion of the funding landscape, as defined by public agencies, private foundations, and corporations. Through practical application, students will explore the ways in which planning, research, data collection, evaluation, budgeting, relationship-building, and clear messaging is key to conducting any fundraising effort. We will explore the roles of grantees and grantors and acquire a practical understanding of how to position the work of our organizations to meet our fundraising goals. Finally, we will research funding opportunities, write our own proposals, and conduct a peer review process in order to evaluate grant proposals. 

Learning Outcomes

  1. Create a logic model and evaluation plan to hone institutional programs and address funders needs.
  2. Interpret the motivations of corporate sponsors and assemble an approach to underwriting that aligns corporate donors’ interests with institutional programs.
  3. Appraise foundations for fit and formulate appropriate project budgets, line item justifications, and letters of inquiry in the pursuit of financial support.
  4. Understand the objectives of public funders and compose a grant narrative and budget that meets these objectives.
  5. Evaluate grant applications using scoring guidelines, critical thinking, analysis and discussion amongst a jury of your peers; reflect upon the advantages and disadvantages of the peer review process.

Prerequisites Description

93-703: Arts Enterprises: Management and Structures, 93-826: Fundraising: Individual Giving, and/or permission of the instructor.