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Digital Innovation and Entrepreneurship


Units: 6


The class will examine the business models distribution philosophies and the physics of media as they apply to for-profit entertainment companies. Students will identify opportunities for using technological innovations to drive company growth and give studios networks or other media industry parties a competitive edge. The class will also examine media business models of the past present and future and examine real-world successes and failures. Students will be asked to predict whether digital product <i>innovations</i> will actually succeed or fail in the marketplace.

Learning Outcomes

- Explain the difference between the Internet and other mass media - Define and use 50 crucial business and technology terms - Explain how DRM impacts scale, user adoption and business opportunity - Create a strategy that takes advantage of the way property rights economics have shifted in favor of the consumer - Illustrate how and why direct-to-fan and artist-owned businesses are flourishing online - Explain modern business structures and the fundraising processes for media entrepreneurship