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Web Application Development


Units: 6


With to the ability to capture everything the users do, web applications are at the front lines of data analytics. Web applications should leverage analytics-based insights to adapt to their users.  As such, this course is not simply an introduction to HTML/JavaScript programming.  Approaches that we will cover includes the instrumentation of a web page to capture user behavior.  We will analyze data indicators as an approach to characterize users.  This will allow our development to be driven by the ability to personalize the web application experience.  At the same time, the course will detail how the web application is used as input to search and advertising engines which use analytics to drive users, and what to do to optimize results. 

Heinz web courses are a mix of business, technology and analytics, and not simply about programming.

Learning Outcomes

  1. Understand the development of a client-side browser based web application including its capabilities and limitations.
  2. Develop skills in client-side web application development technologies.
  3. Design a web application using web programming patterns based on data analytics to enhance the front end user experience.
  4. Apply features to create a functioning web application. 

Prerequisites Description

This course assumes no significant programming exposure, and is more highly structured to support the students that may or may not have a significant programming background.

The course, Enterprise Web Development, does assume some previous programming experience, and is less structured, for example it supports more flexibility in the choice of course project. The course content will be different, meaning 95-881/95-481 is not a subset of 95-482/95-882.