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Eric Berkowitz


Adjunct Faculty

Dr. Berkowitz is Special Assistant to the Provost for e-Learning at Babson College.

Prior to his appointment he was a Professor of Marketing, School of Management, The University of Massachusetts at Amherst where he served as for twelve years as Associate Dean of Professional Programs for the Isenberg School of Management responsible for both the full time and part-time MBA program. In this role, Eric developed the on-line MBA program in 2001 that grew to be the largest on-line program in the five Campus University of Massachusetts system. Dr. Berkowitz also served for 11 years as Head of the Marketing Department. Prior to joining the faculty at Massachusetts, Dr. Berkowitz was on the faculty of the University of Minnesota holding an appointment in the School of Management and the Center for Health Services Research. Dr. Berkowitz received his Ph.D. from the Ohio State University.

Dr. Berkowitz has consulted frequently on marketing and marketing research for a wide range of health care organizations. A frequent speaker for medical staff meetings and retreats, Dr. Berkowitz also serves as a core faculty member for the American College of Physician Executives. Dr. Berkowitz also has been a frequent speaker at meetings of the American Academy of Orthopedic Surgeons, Medical Group Management Association, American Society of Gastrointestinal Endoscopy, the American Hospital Association, and the Association of Community Cancer Centers among others. Dr. Berkowitz has taught in the Executive Management Programs of the University of Minnesota, Health Systems Management Center at Case Western Reserve University, Carnegie Mellon University, ITAM in Mexico City, and for the University of Connecticut.

Professor Berkowitz has published extensively in both marketing and health care. He is an author of six books; Essentials of Health Care Marketing (Jones and Bartlett 3rd ed. 2011); Marketing (Richard D. Irwin, 8th ed., 2006); Marketing in Canada (Richard D. Irwin, 5th ed.); Health Care Market Plans: From Strategy to Action (Jones and Bartlett 4th ed., 2013); Strategic Planning in Health Care Management: Marketing and Finance Perspectives (Aspen 1981); Health Care Market Research (Richard D. Irwin, 1997).

Dr. Berkowitz is a past editor of the Journal of Health Care Marketing. He also served as Chairperson of the Alliance for Health Care Strategy and Marketing. While on the faculty of the University of Minnesota, Professor Berkowitz was twice named the outstanding teacher in the School of Management. In 1998 he received the outstanding teacher award in the School of Management at the University of Massachusetts. In 1985 Dr. Berkowitz was named an honorary member of the American College of Physician Executives. In 1988 Professor Berkowitz received the Frank J, Weaver Leadership Award from the Alliance for Healthcare Strategy and Marketing for his contributions to the advancement of healthcare marketing. For fifteen years he was on the board of Cooley Dickinson Hospital in Northampton Hospital serving for three years as Board Chair, and presently serves on the board of Reliant Medical Group, a multispecialty group practice in Massachusetts.