Yi-Yun Chu

Ph.D. Student At Carnegie Mellon University

Yi-Yun Chu is a Ph.D. student in Information Systems and Management at Heinz College, Carnegie Mellon University. Prior to PhD, she obtained a dual Bachelor’s degree in Advertising and International Business from National Chengchi University and a Master’s degree in Management of Information Systems and Digital Innovation from the London School of Economics and Political Science (LSE). Her research interests are in the areas of social media, online marketing, the economics of information systems and consumer behavior.

Publications & Honors

 Yi-Yun Chu, Brett Danaher and Michael D. Smith - The Impact of Piracy Quality on Box Office Revenue: Preparing to submit to Journal of Management Information Systems

Presented at SCECR 2023.