Ashleigh Marzynski Bohr
Vice President, Global Content, NRG
Ashleigh Marzynski Bohr is Vice President, Global Content at NRG (National Research Group), a global provider of market research and strategy services to the entertainment industry.
Ashleigh is a client lead for Amazon Studios and CBS, focusing on creative material, pilot and episodic testing. She also works closely with Disney and other clients on recruited audience screenings, focus groups and exit polls, both within the US and in key international markets, with a focus in animation. Ashleigh heads NRG’s research into streaming norms, an initiative to understand how consumers’ response to streaming content differs from traditional TV and theatrical film. With an emphasis in international research, her work often takes her aboard – including Japan, South Korea and Mexico in the past year. Ashleigh started her career as the Coordinator of Client Services at Nielsen focusing on theatrical ad testing, audience screenings, exit polls, and theatrical box office tracking.
Ashleigh graduated from the Master of Entertainment Industry Management program in May 2013 with distinction, and she has a BA in Communication and Arts Management from the University of Wisconsin – Stevens Point (UWSP). In 2014 she was awarded a Distinguished Alumni honor from the UWSP Department of Communication.
Ashleigh enjoys travel, Wisconsin sports teams and Fleetwood Mac. She lives in Playa del Rey with her husband, Chris, and corgi, Lola.