Consultant, Television Research, Screen Engine LLC
Tom Meredith has over 30 years of marketing research experience in entertainment, digital media, packaged goods, services and government.
Tom is in his 7th year on the faculty of CMU’s MEIM program as Capstone Advisor, mentoring dozens of students now making their mark in the entertainment industry. In addition, this past spring semester 2019, Tom taught the program’s required course, 93.858 - Marketing Research in the Entertainment Industry.
Recently, Tom held the role of General Manager, Television Research at Screen Engine LLC, an entertainment focused research insights provider. At Screen Engine, Tom was responsible for building all broadcast, cable and digital television businesses.
Prior to Screen Engine, Tom was Senior Vice President, Business Development for Nielsen Entertainment - Television Group. In just over two years, Tom added to the NETV client roster, among others; NBC, Ion Media, Oxygen, BBCA, Spike, Food Network, Bravo, Epix, NFL Network, Ovation, UP and Walt Disney Records.
Before Nielsen, Tom was at the vanguard of online-based research devoting five years as Senior Vice President at OTX. During this time, Tom leveraged his GM position for client services to all TV, video game, radio/music, online/portal, print publication and theme park businesses into SVP Client Partnerships and Strategic Planning.
Earlier, Tom was on the client side of research, addressing the changing media environment to digital platforms while holding executive research positions at Disney Channel, Warner Music Group and Intertainer, an early VOD start-up.
Tom began his career in packaged goods, first at Nestle and then Sparkletts Drinking Water. Tom’s first job was in the research laboratory of Nestle later moving into the Consumer Research Department developing the Contadina, Friskies and Mighty Dog brands.
A Hollywood resident for over 30 years, Tom is devoted to local public service. He was General Manager of the region at the US Census Bureau for Census2010 and currently holds the position of Area Manager, responsible for all field operations across five counties within Southern California for Census2020. Tom has been elected to seats on both The City of Los Angeles Hollywood Studio District and Hollywood United Neighborhood Council(s) where he is currently Vice President.
- 93-889 - Capstone Management Project I
- 93-890 - Capstone Management Project II