CEO, Liquid Entertainment; Past EVP, Crave Entertainment
Holly Newman is a digital game studio, marketing, and production executive with more than 20 years of experience as an entrepreneurial leader with expertise from early stage to large growth companies.
She has worked as a studio head and CEO, publishing EVP, and marketing executive. Newman loves building teams from the ground up and has built gaming teams ranging from small scale to teams of over 100 for gaming platforms including PC, Sony and Microsoft Consoles, web, social and mobile.
Newman began her game industry career as a marketing coordinator and very early employee at New York based startup Acclaim Entertainment, the first North America based publisher for the Nintendo Entertainment System. Working her way up to director of marketing communications, Newman led the marketing efforts for some of the best known and most beloved brands in video game history including the Mortal Kombat Series, WWF (now WWE), NBA Jam, Major League Baseball, The Simpsons, Spider-Man and many others. During her time at Acclaim, the company grew from a small independent start up to one of the largest and most successful video game companies in the world.
In 1996, Newman left Acclaim to join another New York video game publishing startup, GT interactive Software, as their VP of Marketing. While at GT, Newman led the branding and marketing efforts behind the hugely successful game series Oddworld, Total Annihilation, and Unreal and led the negotiations team on a multi-product, long range licensing deal with MTV.
In 1999, Newman joined start up game publisher Crave Entertainment as its EVP of publishing. At Crave, Newman was responsible for business development, marketing and product development and led the teams that closed major development deals with Westwood Studio spin off Liquid Entertainment, Irrational Games, Barking Dog as well as major distribution partnerships with Electronic Arts and Ubisoft and the first ever game licensing deal for the UFC brand.
In 2002, Newman joined Liquid Entertainment and is currently its CEO. Liquid is a boutique consultancy and video game developer serving a broad range of clients, which has included Atari, Paramount Pictures, Disney, Sega of America, and The Wilson Center among others. Liquid develops games based on high profile brands including Dungeons and Dragons, The Lord of the Ring, Desperate Housewives, Max Steel and more. At Liquid, Newman is in charge of business development, contract negotiation, production management, outsourcing, client services and all other studio operations.
Newman is currently working on a re-release of Battle Realms for the Steam distribution platform, as well as consulting to two stealth start-ups working in VR and E-sports. She is also an advisor to Axis Game Factory, a leading developer and publisher of software tools that advance the game development process and support the broad spectrum of game developers, designers and enthusiasts alike. In her spare time, Newman enjoys reading and writing fiction, photography and traveling the greater and lesser known towns along the left and right coasts. She is also a bonafide news junkie.