Kerry Stranman

Kerry Stranman is an independent Creative Brand Strategist with agency chops gained over two decades at big agency networks like Leo Burnett Worldwide and boutique agency like social impact-focused enso in Los Angeles. She’s worked with some of the world's most valuable brands and organizations, including Sundance Institute, Google, Uber, Barbie and Khan Academy.

Her work with brands spans upstream brand positioning work to product development to downstream creative strategy. A strategist with a focus on cultural insights, she helps brands find clarity and the most potent cultural entry points to move people.

One of her most enduring strategic contributions was re-positioning work to save dying brand Kotex, which was relaunched as U by Kotex under the brand mission to “bring truth and transparency to all things vagina.” Kotex went from a brand whose users were aging out of the category to U by Kotex, a challenger brand who successfully stole share from Tampax and Always. The brand continues to hold strong on mission and share a decade later.

Kerry is also an 'up and coming’ comedian with performance credits at LA clubs like The Comedy Store, Haha Comedy Club and The Virgil. With the clubs closed for Covid, she began writing a series based on her midlife adventures that is still in development.