star twitter facebook envelope linkedin instagram youtube alert-red alert home left-quote chevron hamburger minus plus search triangle x

Is MAM Right For Me?

The Master of Arts Management (MAM) program is a joint degree offered by Carnegie Mellon University’s Heinz College and College of Fine Arts.

MAM is a full-time, two-year professional degree program based in Pittsburgh. The program trains students to seek evidence-based solutions to problems facing the arts and cultural sector as well as associated arts education and advocacy organizations, heritage organizations, and related fields. It is the ideal fit for students with a passion for the arts who wish to ensure the strength of artistic and cultural institutions, using effective quantitative management techniques to weather the complex technological, social, and political changes affecting the industry.

Typically, MAM students have a strong connection to the arts in their backgrounds, either in the form of work experience, prior education, or artistic practice. However, such experience is not a pre-requisite; the MAM program is a degree well-suited to anyone with an interest in quantitative skills and a dedication to a career in arts management.

MAM not what you’re looking for? Return to the Program Finder.

Curriculum & Class Profile

MAM students take classes from both Heinz College and the College of Fine Arts.


Below is one possible schedule for the two-year MAM program. Actual schedules will vary depending on location and electives.

Class titles in bold are core courses.

Year 1 - Fall SEMESTER
  • Arts and Community Development
  • Arts Enterprises: Structures & Strategies
  • Organizational Design and Implementation
  • Statistical Methods
  • Applied Economic Analysis
  • Writing for Creative Enterprises
  • Arts Management Professional Seminar

Year 1 - Spring SEMESTER
  • Database for Creative Enterprises
  • Disruptive Technologies in the Arts
  • Fundraising: Individual & Institutional Giving
  • Arts Marketing and Public Relations
  • Financial Analysis
  • Strategic Presentation Skills
  • Principles of Marketing
  • Arts Management Professional Seminar


Year 2 - Fall SEMESTER
  • Leading with Equity and Inclusion
  • Creating Results Oriented Programs
  • Advanced Topics in Fundraising
  • Applied Strategic Marketing
  • Data-Driven Decision Making
  • Business Law for Arts Managers
  • Exhibitions Management -OR- Producing a Performing Arts Season

Year 2 - Spring SEMESTER
  • Arts Industry Capstone Project
  • Telling Stories With Data
  • Audience Engagement and Participation
  • Arts in Education
  • Cultural Policy and Advocacy
  • Museum Operations -OR- Presenting Live Performances and Festivals


The average MAM class is diverse, both in terms of demographics and prior experience with the arts. Data shown reflects the last three years.

See the Admissions page for detailed admissions requirements for the MAM program.

Related programs to consider


Master of Entertainment Industry Management

The Master of Entertainment Industry Management (MEIM) is an intensive dual-city program that prepares graduates for leadership in the screen-based entertainment and music industries

Learn More